The Atelier
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Split between the Swiss Alps and Annecy, France, the Forward Apparel Studio combines the talents and experience of over 50 years designing and manufacturing technical performance outerwear.
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We live and breathe skiing and snowboarding - creating exceptional products that reflect our desire to make exploring the outdoors and pushing your limits possible.
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Tony & Lionnel
Crafted with the planet in mind.
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DESIGN FOR DURABILITY FIRST + FOREMOST
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RECYCLED FABRICS + INSULATION
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PFAS-FREE DWR COATINGS
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END-OF-LIFE COLLECTION + RECYCLING
